YouTube Highlights 2/17/2011

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

A lot has happened since our last update, including protests in Egypt, a major U.S. sporting event, the launch of the Google Art project and the Grammy Music Awards—all portrayed in different ways by YouTube and our global community.

Footage of protests in the Middle East on YouTube
Thousands of videos of the protests in Egypt earlier this month were uploaded to YouTube, giving people access to raw footage shot by Egyptians on the ground. People around the world could access these videos by visiting CitizenTube, YouTube’s news and politics channel, or watching live coverage on Al Jazeera’s Arabic and English YouTube channels, as well as Fox News' and Arabic broadcaster Al-Arabiya’s YouTube channels. We’ve also been working with news curation group Storyful to curate videos from the protest movements in Bahrain, Iran, Yemen, Algeria and Libya—you can check out highlights on CitizenTube.

This week’s trends on YouTube
Each weekday, YouTube Trends takes a look at the most interesting videos and cultural phenomena on YouTube. Here’s a sampling from the past two weeks:



2011 Nonprofit Video Awards
For the second year in a row, we’re working to help nonprofits succeed through the DoGooder Nonprofit Video Awards, a celebration of the best nonprofit video on the site. Submit your nonprofit’s video at www.youtube.com/nonprofitvideoawards. Prizes include $2,500 grants from the Case Foundation, Flip cams, free admission to the Nonprofit Technology Conference and a spotlight on the YouTube homepage.

Showtime’s “SHORT stories” recruits short filmmakers
Showtime wants to feature cutting-edge web filmmakers through its “SHORT stories” series. If you’re a filmmaker interested in the project, find out more from Showtime's Trevor Noren.

The big game: find out which ads garnered the most views
The halftime ads during the U.S.’s biggest sporting event, the Super Bowl, are notoriously popular—and this past game was no exception. YouTube Trends analyzed which ads were the most-searched commercials in the hours following the big game and compiled the top 10 most-viewed ads the day after.
 We also discovered some fun facts about the big game: Did you know that an estimated 69.6 million pounds of avocados were consumed on that Sunday? Or that this time was the first Super Bowl with no cheerleaders? Check out YouTube AdBlitz to watch any ads you may have missed.

Events worth watching
In case you missed them live, you can still catch up on some of the big happenings of the past few weeks on YouTube:



We’ll update you again in a few weeks. In the meantime, visit the YouTube Blog for more on ongoing programs such as On the Rise and YouTube Trends.

Posted by Serena Satyasai, Marketing Manager, The YouTube Team
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Designing award-winning video games with SketchUp

Uncharted 2: Among Thieves was the biggest video game of 2009. It sold more than 3.5 million copies worldwide, was identified by Metacritic as the most critically acclaimed game of the year, racked up more than 50 Game of the Year awards and set a new bar for artistry and storytelling in a video game. I spent more Saturday nights than I care to admit playing this game, so I was pretty excited when I found out that Robh Ruppel, Art Director at Naughty Dog Studios, used Google SketchUp to help design the game’s look and feel.

We sat down with Robh to hear how he used SketchUp to visualize Uncharted 2’s environments.



To hear more of our conversation with Robh and see some of his work, check out the Google SketchUp blog.

Posted by Gopal Shah, SketchUp Marketing team
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An update to Google Social Search

(Cross-posted on the Social Web Blog)

Today we’re doing a little bit more to bring you all the goodness of Google, plus the opinions of the people you care about. As always, we want to help you find the most relevant answers among the billions of interconnected pages on the web. But relevance isn’t just about pages—it’s also about relationships. That’s why we introduced Google Social Search in 2009, and why we’ve made a number of improvements since then. Today we’re taking another step forward—enabling you to get even more information from the people that matter to you, whether they’re publishing on YouTube, Flickr or their own blog or website.

First, social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom). This means you’ll start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created. So if you’re thinking about climbing Mt. Kilimanjaro and your colleague Matt has written a blog post about his own experience, then we’ll bump up that post with a note and a picture:

Social search results can rank anywhere on the page, and you’ll see who shared the result in the annotation underneath

Second, we’ve made Social Search more comprehensive by adding notes for links people have shared on Twitter and other sites. In the past, we’d show you results people created and linked through their Google profiles. Now, if someone you’re connected to has publicly shared a link, we may show that link in your results with a clear annotation (which is visible only to you, and only when you’re signed in). For example, if you’re looking for a video of President Obama on “The Daily Show” and your friend Nundu tweeted the video, that result might show up higher in your results and you’ll see a note with a picture of Nundu:

Now Social Search includes links people share on Twitter and other services

Third, we’ve given you more control over how you connect accounts, and made connecting accounts more convenient. You can still connect accounts publicly on your Google profile, but now we’ve added a new option to connect accounts privately in your Google Account. (After all, you may not want everyone to know you’re @spongebobsuperfan on Twitter.) In addition, if our algorithms find a public account that might be yours (for example, because the usernames are the same), we may invite you to connect your accounts right on the search results page and in your Google Account settings:

The new setting enables you to choose whether or not to show your connected accounts publicly on your Google profile

For an overview of Google Social Search and our new features, check out the explanatory video:



As always, you’ll only get social search results when you choose to log in to your Google Account. We’re starting to roll out the updates today on Google.com in English only and you’ll see them appear in the coming week. With these changes, we want to help you find the most relevant information possible, personalized to your interests and the people you care about. To learn more, check out our help center.

Posted by Mike Cassidy, Product Management Director, and Matthew Kulick, Product Manager
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Sixteen demos enter. One demo triumphs. Welcome to the Demo Slampionship.

Last October, we introduced Demo Slam based on one simple idea: nobody knows Google tech better than our users. So we asked all of you to submit tech demo videos that showcase our technology in fun ways.

Four months and many tech demos later, Demo Slam has reached people all over the world. Thanks to students, musicians, filmmakers, scientists, athletes, animators and even a toddler, demoslam.com has become a hub of creativity and technology. We’ve seen voice searches 20 feet off the ground, a living replica of Mt. Rushmore and a transcontinental Street View road race.

It’s been tons of fun, but now it’s time for Demo Slam to get serious: ladies and gentlemen, the first-ever Demo Slampionship begins today. Sixteen of Demo Slam’s finest slams will go head to head in a single elimination tournament. Each round, your votes decide who advances to final Slampionship. Voting for the first round of 16 begins today, followed by the quarter finals, semi finals and the Final Slampionship. Although there can be only one Slampion, every demo will do its part to help millions understand technology a little better.

Go to demoslam.com to check out the competition and start voting on the first round. Let the Slampionship begin!

Posted by Michaela Prescott, Group Product Marketing Manager

Visualize your own data in the Google Public Data Explorer

(Cross-posted on the Google Code Blog)

Over the past two years, we’ve made public data easier to find, explore and understand in several ways, providing unemployment figures, population statistics and world development indicators in search results, and introducing the Public Data Explorer tool. Together with our data provider partners, we’ve curated 27 datasets including more than 300 data metrics. You can now use the Public Data Explorer to visualize everything from labor productivity (OECD) to Internet speed (Ookla) to gender balance in parliaments (UNECE) to government debt levels (IMF) to population density by municipality (Statistics Catalonia), with more data being added every week.

Today, we’re opening the Public Data Explorer to your data. We’re making a new data format, the Dataset Publishing Language (DSPL), openly available, and providing an interface for anyone to upload their datasets. DSPL is an XML-based format designed from the ground up to support rich, interactive visualizations like those in the Public Data Explorer. The DSPL language and upload interface are available in Google Labs.

To upload a dataset, click on the “My Datasets” link on the left-hand side of the Public Data Explorer. Once imported, a dataset can be visualized, embedded in external websites, shared with others and published. If you’re an official provider, you can request that your datasets appear in the Public Data Explorer directory; please contact us to discuss this process.


With this new capability, we hope more datasets can come to life through Public Data Explorer visualisations and enable people to better understand the world around them and make more informed, data-driven decisions. Stay tuned for more datasets, visualization features and DSPL extensions in the future.

Posted by Omar Benjelloun, Technical Lead, Google Public Data Team
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A simple way for publishers to manage access to digital content

(Cross-posted on the Google News Blog)

At Humboldt University in Berlin today, Eric Schmidt announced Google One Pass, a service that lets publishers set their own prices and terms for their digital content. With Google One Pass, publishers can maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps.

Readers who purchase from a One Pass publisher can access their content on tablets, smartphones and websites using a single sign-on with an email and password. Importantly, the service helps publishers authenticate existing subscribers so that readers don’t have to re-subscribe in order to access their content on new devices.

With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them—offering subscriptions, metered access, "freemium" content or even single articles for sale from their websites or mobile apps. The service also lets publishers give existing print subscribers free (or discounted) access to digital content. We take care of the rest, including payments technology handled via Google Checkout.

Our goal is to provide an open and flexible platform that furthers our commitment to support publishers, journalism and access to quality content. Like First Click Free, Fast Flip and Living Stories, this is another initiative developed to enable publishers to promote and distribute digital content.

German publishers Axel Springer AG, Focus Online (Tomorrow Focus) and Stern.de joined Eric at Humboldt University today as some of our first Google One Pass partners. Other publishers already signed up include Media General, NouvelObs, Bonnier’s Popular Science, Prisa and Rust Communications.

Google One Pass is currently available for publishers in Canada, France, Germany, Italy, Spain, the U.K. and the U.S. If you’re a publisher in one of these countries and want to learn more, please reach out to the Google One Pass team or submit your information on our website. For interested publishers in other countries, we’d love to hear from you too as we plan to expand to other countries in the coming months.

Posted by Lee Shirani, director, business product management, Google Commerce

Search trends: a clue to 2011 Oscar winners?

Each year, as the Academy Awards bubble to the top of our collective consciousness, we see a major spike in search traffic related to the event. This year, on the day the nominees were announced, four of the top 10 trending search terms in the U.S. were Oscar-related.

After last year’s awards ceremony, we provided an in-depth summary of search trends that played out during the broadcast. But could search trends have predicted the winners? To make it easy to explore how the actors, directors and cinematographers are trending in search—and maybe see if that data correlates with the eventual winners—you can explore search data across all award categories on our new Oscar Search Trends website.

John Batelle once described search trends as “a massive database of desires, needs, wants and likes.” Looking at Insights for Search data, we were intrigued to find that this “database of intentions” shows consistent search patterns among Best Picture winners for the last three years. Each year, the winning film has shown an upward trend in search volume for at least four weeks, as well as highest regional interest from New York (The Hurt Locker, Slumdog Millionaire and No Country for Old Men).


Will that pattern repeat this year? If you apply the same test, this year’s most likely candidates for best picture—by search pattern—are The Social Network (trending upward for five weeks) followed by Black Swan and The King’s Speech (each trending upward for four weeks). The Fighter, another 2011 Best Picture nominee, saw an upward trend in search volume for five weeks after its release, but highest regional interest was from Massachusetts instead of New York; no film with highest regional interest in Massachusetts has won best picture since The Departed in 2007. Perhaps Boston will take it back in 2011?

We can’t say for sure what will happen this year, since searches can only reflect what people are interested in, but it’s fun to look for patterns that persist year after year. So before you make any Academy Awards-related bets with your friends this year, be sure to explore the Oscar Search Trends. Choose any award category to see how the nominees were searched over time.

Posted by Niv Efron, Insights for Search team, Google Israel R&D Center
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